Corporate communication refers to the communication keys of a brand. It has always been important to work on corporate communication, but today it is more important than ever, since we live in a hyper-connected world thanks to social networks and the internet in general.
Key tips to improve the corporate communication of your company
With good corporate communication, it is possible to achieve set objectives more easily and that internally will influence having a better performing human team. Therefore, corporate communication should be a transversal work that includes all the departments of the company, it is even recommended to have a corporate communication manual.
How do we achieve agile and fluid communication with our employees?
Companies and their communication departments must be up to date and propose strategies that take into account that we are in a time of change in which technology plays a very important role. Improving corporate communication should be a priority for the entire company. The update must be both internal and external and be in line with the marketing strategy.
It is necessary that communication channels, media and habits are adapted to the digital world, both internally and externally, and develop a global strategy in which communication and marketing are coordinated, especially in terms of SEO, content and social media.
In short, take advantage of all the resources available to us to improve corporate communication within our environment and observe what others do to imitate the best of their actions and improve those that we believe do not lead to positive results.
Corporate communication in e-learning
For an e-learning program to be successful, it is essential to be aware of the importance of corporate communication in learning. For this there are certain elements that are fundamental when it comes to improving our corporate communication.
Segmented communication channels
Information asymmetry is one of the key problems in corporate communication, which is why it is essential to create new channels that allow better communication with students and establish online communities in which users feel comfortable sharing their ideas and questions.
Interaction and collaboration
Interaction is essential in e-learning, which is also known as Social Learning. Through bookmarks, employees can highlight posts, activities or news that they consider of greater relevance, to find them later more quickly. Another advantage that we can obtain thanks to the collaboration of the employees is the study of the evaluations that they make, so we can see which are the courses that they liked the most and why.
There are functions within an e-learning platform that administrators can use to communicate with users more informally, quickly, and directly, as employees need quick answers to specific questions.
Some functionalities that promote interaction are virtual classrooms, in addition to other tools such as forums, whose objective is to provide a virtual space for participation, guided and accompanied by administrators and trainers, they serve to establish fluid, dynamic and active communication. Thanks to these tools, employees can share information with colleagues and trainers on topics that are relevant to them.
Improve user experience
The employee must be at the center of learning. Using an LMS it is possible to create a personalized experience for each student, being able to order and to some extent adapt the course contents to suit the needs and interests of each student.
It is also convenient to analyze the impact of communications, to know what interests the audience and what is not. In this way it is possible to adapt the messages to make them more effective and improve employee engagement.